Brand Launch Workshop

For Growth-Stage Companies

Find Clarity with Figure

The strategic focus, product positioning, and creative execution to drive effective marketing accelerate sales.

Who It's For: Brands with $1M-10M ARR

Duration: Four Weeks + Two-Day Workshop

Key Stakeholders

Founder
CEO
CMO
Head of Sales
Head of Product
Key Advisors

Components

Up to 20 Stakeholder Interviews
Brand Audit
Competitive Research
Customer Insight Study
Two-Day Workshop
Brand Focus Strategy Recommendation
Brand Anthem

Ready to Scale?

A clear strategy is essential to launching a winning brand. Simplifying the story of what you do, and why it matters, is the key to crafting messaging that gets people to pay attention.

The Brand Launch workshop helps you talk about your products and technologies in terms of real value to actual customers, and gives your team the creative toolkit and brand touchpoints to scale your company with confidence.

What We Answer

Businesses scale when customers understand what you do, and why it’s valuable.

1 of 4

Who Is Your Audience?

Your value proposition depends entirely on your target customers. We help you understand who they are and what they care about.

2 of 4

What Do You Do?

You need an ownable position. We distill the complexity of your business into a clear story of what you do, and why it’s valuable.

3 of 4

How Do You Communicate?

How you express yourself is as important as what you say. We find your brand archetypes to drive consistent and engaging messaging.

4 of 4

What's Your Brand Focus?

Distill your audience, meaning, and personality into a winning strategy for growth through Figure’s Brand Focus workshops.

Our Process

Brand Audit

Where are you starting from?

We assess the current state of your brand, including up to 20 stakeholder interviews with leadership, advisors, employees, and customers.

Competitor Research

Where is there whitespace?

We research your competitive landscape to understand existing value propositions, design patterns, and opportunities for differentiation.

Customer Insights

Who are your customers?

We conduct ethnographic research into your target audience to uncover the behaviors, motivations, and desires that drive their purchase decisions.

Brand Focus Workshop

Are we aligned?

We lead a workshop to share our findings and build consensus around a clear strategy for your brand messaging.

Brand Focus Strategy

What’s the direction?

We distill the learnings of our research and the workshop into a clear Brand Focus to guide future work, documented in a report and brought to life in a brand anthem.

Brand Execution

What’s next?

We translate strategy into effective messaging and marketing. From brand naming and logo design to website development and film production, we deliver award-winning creative that attracts customers and drives home your value.

See the Work Brand Focus Makes Possible

Highland
How we launched the leading electric school bus brand.
Brand Audience
Transportation Directors
Brand Meaning
Accessible Electric Fleets
Brand Personality
Everyperson
Brand Focus
Our Town's Electric Fleet
Evolv
How we built the world’s most creative climbing brand.
Brand Audience
The New Wave Climber
Brand Meaning
SoCal Climbing Shoes
Brand Personality
Creator
Brand Focus
Creative Climbing Projects
AMP
Translating AI-powered robotics into value for the waste industry.
Brand Audience
Wasteshed Executives
Brand Meaning
AI-Powered Sortation at Scale
Brand Personality
Hero
Brand Focus
The Power to Solve Waste
47G
Accelerating Utah’s aerospace and defense industry.
Brand Audience
Aerospace and Defense Talent
Brand Meaning
Utah’s Aerospace and Defense Ecosystem
Brand Personality
Explorer
Brand Focus
America’s Deep Tech Frontier