Project
Translating AI-powered robotics into value for the waste industry.
Client
AMP
Workshop Type
Investors
- Sequoia Capital
- Microsoft Climate Innovation Fund
- GV
- Valor Equity Partners
- Wellington Management
- Congruent Ventures
- Sidewalk Infrastructure Partners
When we met, AMP had powerful A.I. and robotic technology, but no way to clearly communicate its value to their customers.
We helped AMP articulate a more focused value proposition that would resonate with their customers in the waste industry, which we used to drive a new product architecture and brand strategy. We amplified the resulting focus, “The Power to Solve Waste,” through a new visual identity, website, and case study films.
What we created
- Brand Strategy
- Visual Identity
- Product Strategy
- Case Study Films
- Website Design
- Brand Collateral
Web Development
Supermarket
Film
- Eastcherry
- Two Gents
3D Art
Andrés Belisario
Photography
John Hamblin
Design
- Mac Moss
- Kat Jones
Motion Design
Calvin Keller
Next Project
47G
Brand Audience
Aerospace and Defense Talent
Brand Meaning
Utah’s Aerospace and Defense Ecosystem
Brand Personality
Explorer
Brand Focus
America’s Deep Tech Frontier
