How we built the world's most creative climbing brand.

When indoor gyms transformed the climbing market, Evolv needed a fresh strategy to win with a new generation of climbers.

We led a qualitative study of Evolv’s target customers, and used the insights to create a new strategy and visual direction for Evolv rooted in climbers’ creative self-expression. Over four years, we translated this Brand Focus of Creative Climbing Projects into award-winning product marketing, seasonal brand campaigns, and the visual design of Evolv’s climbing shoes and softgoods.