How we launched the leading electric school bus brand.




  • Vision Ridge Partners
  • Fortinalis Partners
  • Fairtide Renewable Energy

To make it easy for communities to electrify their school bus fleets, Highland first needed a clear and credible brand customers could understand. 

We designed the pitch deck for Highland’s $253M Series A round, and then built a brand that translates electric fleet technology into a human story of serving kids and communities.

What We Created

  • Series A Deck
  • Brand Strategy
  • Visual Identity
  • Product Strategy
  • Website Design
  • Case Study Films
  • “Bus Talk” Explainer Films
  • Brand Culture

Film Direction

  • The Vortex
  • Thousand Percent Studio


Hollie Fuller

Website Development



  • Emiliano Granado
  • Tony Luong
Two kids run through their yard to get on the Highland electric school bus.
The Highland logo embroidered on a Carhartt vest.
The Highland logo embroidered on a green hat.
A man plugs in the charger for the Highland electric school bus.
A parking lot full of Highland electric school buses in their charging stations.
A mobile phone shows the homepage of the Highland website.
A key with a keychain showcasing the Highland logo "H".

Next Project


How we built the world’s most creative climbing brand.

Brand Audience
The New Wave Climber
Brand Meaning
SoCal Climbing Shoes
Brand Personality
Brand Focus
Creative Climbing Projects