Project
How we launched the leading electric school bus brand.
Client
Highland
Workshop Type
Investors
- Vision Ridge Partners
- Fortinalis Partners
- Fairtide Renewable Energy
To make it easy for communities to electrify their school bus fleets, Highland first needed a clear and credible brand customers could understand.
We designed the pitch deck for Highland’s $253M Series A round, and then built a brand that translates electric fleet technology into a human story of serving kids and communities.
What We Created
- Series A Deck
- Brand Strategy
- Visual Identity
- Product Strategy
- Website Design
- Case Study Films
- “Bus Talk” Explainer Films
- Brand Culture
Film Direction
- The Vortex
- Thousand Percent Studio
Illustration
Hollie Fuller
Website Development
Supermarket
Photography
- Emiliano Granado
- Tony Luong
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