The Brand Focus Agency
Clear thinking that builds winning brands.
"Figure will help your brand figure out who you are."
"Articulating a truly clear and differentiated brand position is hard. Figure does it exceptionally well."
"Thinking and doing in harmony with ideas that link strategy, writing, media, emotion, and culture."
Figure is a brand strategy and design agency established in 2019.
Our practice helps brands make the essential—but often difficult—strategic choices that create clarity, differentiation, and ultimately business success.
We call this Brand Focus: the foundational understanding of your audience, meaning, and personality that enables effective messaging and design.
From our studio in Salt Lake City, Utah, we work with brands around the world to more sharply express their story through consumer research, strategy workshops, and identity design. We then bring these brands to life with the help of a network of collaborators across website development, film production, 3D rendering, and product design.
Experience
Managing Partner, 7D8
Creative Director, Black Diamond Equipment
Studio Manager, Nau Clothing
A.B. Dartmouth College, English & Environmental Earth Science
Experience
Director of Brand, Gym Jones
Executive Producer, Apple
Brand Operations Manager, Degreed
Product Manager, McCann Erickson
B.F.A. Brigham Young University, Photography
Experience
Art Director, 7D8
Designer, Fresh Produce
B.S. South Dakota State University, Graphic Design & Printmaking
Experience
Senior Brand Designer, Molekule
Senior Graphic Designer, Instasize
Senior Graphic Designer, 7D8
B.F.A. Brigham Young University, Graphic Design
Experience
Designer, 7D8
Graphic and Environmental Designer, Sundance Film Festival
B.F.A. University of Utah, Graphic Design
Capabilities
Brand Strategy
- Brand Positioning
- Audience Insights
- Launch Strategy
- Product Strategy
- Campaign Strategy
- Growth Strategy
- Social Strategy
Brand Identity
- Naming
- Messaging
- Logo & Identity Design
- Creative Direction
- Art Direction
- Editorial Design
- Packaging Design
Digital Media
- Website Design
- Website Development
- Motion Graphics
- Social Content
- Campaign Design
- Film Production
Brand Thinking
- Alex Hamlin · 2 min. readRead
- Alex Hamlin · 2 min. readRead
