The Brand Focus Agency

Clear thinking that builds winning brands.

  • Two Figure employees write down notes on a notepad in a Figure workshop.
  • Two Figure employees participate in a group discussion.
  • Figure Founder talks in a group discussion in a Figure workshop.
  • Figure employee sits at a desk talking to another participant during a Figure workshop.

"Figure will help your brand figure out who you are."

Nat Kreamer

Founder of Sunrun
Chair at AMP

"Articulating a truly clear and differentiated brand position is hard. Figure does it exceptionally well."

Bill Sinoff

General Manager at Evolv

"Thinking and doing in harmony with ideas that link strategy, writing, media, emotion, and culture."

Michael Jager

Co-Founder and Creative Director at Solidarity

Figure is a brand strategy and design agency established in 2019.

Our practice helps brands make the essential—but often difficult—strategic choices that create clarity, differentiation, and ultimately business success. 

We call this Brand Focus: the foundational understanding of your audience, meaning, and personality that enables effective messaging and design. 

From our studio in Salt Lake City, Utah, we work with brands around the world to more sharply express their story through consumer research, strategy workshops, and identity design. We then bring these brands to life with the help of a network of collaborators across website development, film production, 3D rendering, and product design. 

Studio portrait of Alex Hamlin.


Managing Partner, 7D8

Creative Director, Black Diamond Equipment

Studio Manager, Nau Clothing

A.B. Dartmouth College, English & Environmental Earth Science

Studio portrait of Cate Williams.


Director of Brand, Gym Jones

Executive Producer, Apple

Brand Operations Manager, Degreed

Product Manager, McCann Erickson

B.F.A. Brigham Young University, Photography

Studio portrait of Hunter Murphy.


Art Director, 7D8

Designer, Fresh Produce

B.S. South Dakota State University, Graphic Design & Printmaking

Studio portrait of Julianne Brough.


Senior Brand Designer, Molekule

Senior Graphic Designer, Instasize

Senior Graphic Designer, 7D8

B.F.A. Brigham Young University, Graphic Design

Studio portrait of Esther Ly.


Designer, 7D8

Graphic and Environmental Designer, Sundance Film Festival

B.F.A. University of Utah, Graphic Design


Brand Strategy

  • Brand Positioning
  • Audience Insights
  • Launch Strategy
  • Product Strategy
  • Campaign Strategy
  • Growth Strategy
  • Social Strategy

Brand Identity

  • Naming
  • Messaging
  • Logo & Identity Design
  • Creative Direction
  • Art Direction
  • Editorial Design
  • Packaging Design

Digital Media

  • Website Design
  • Website Development
  • Motion Graphics
  • Social Content
  • Campaign Design
  • Film Production

Brand Thinking