Who we are

Figure is a strategy and design agency.

We transform complex companies into clear brands.

We make innovation accessible.

We translate technology into value.

We help you understand your audience.

We articulate what really makes you different.

We align teams around clear strategy.

We help customers understand what you’re offering.

We simplify the complex.

We put your unique position into words.

We eliminate internal confusion.

We turn clear thinking into award-winning creative.

Our Work
  • Highland

    How we launched the leading electric school bus brand.

    Brand Audience
    Transportation Directors
    Brand Meaning
    Accessible Electric Fleets
    Brand Personality
    Brand Focus
    Our Town's Electric Fleet
  • AMP

    Translating AI-powered robotics into value for the waste industry.

    Brand Audience
    Wasteshed Executives
    Brand Meaning
    AI-Powered Sortation at Scale
    Brand Personality
    Brand Focus
    The Power to Solve Waste
  • Evolv

    How we built the world’s most creative climbing brand.

    Brand Audience
    The New Wave Climber
    Brand Meaning
    SoCal Climbing Shoes
    Brand Personality
    Brand Focus
    Creative Climbing Projects
  • 47G

    Accelerating Utah’s aerospace and defense industry.

    Brand Audience
    Aerospace and Defense Talent
    Brand Meaning
    Utah’s Aerospace and Defense Ecosystem
    Brand Personality
    Brand Focus
    America’s Deep Tech Frontier

What we do

Companies only grow when people understand what they do, and why it’s valuable. At Figure, we distill the complexity of your business into simple messaging and effective design. This is Brand Focus: clear thinking that builds winning brands.

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Who Is Your Audience?

Your value proposition depends entirely on your target customers. We help you understand who they are and what they care about.

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What Do You Do?

You need an ownable position. We distill the complexity of your business into a clear story of what you do, and why it’s valuable.

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How Do You Communicate?

How you express yourself is as important as what you say. We find your brand archetypes to drive consistent and engaging messaging. 

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What’s Your Brand Focus?

Distill your audience, meaning, and personality into a winning strategy for growth through Figure’s Brand Focus workshops.

Find clarity with Figure.

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