For Early-Stage Companies
Brand Foundation Workshop

Brand Foundation Workshop

The foundational strategy, messaging and creative toolkit to establish market credibility.

Who It's For

Early-stage companies with <$1M ARR


Engagements start at three weeks + one-day workshop

  • 1-Day Brand Focus Workshop
  • Wordmark & Style Sheet
  • Foundational Website
  • Series A Deck
  • Presentation Templates
Key Stakeholders
  • Founding Team
  • C-Suite
  • Key Advisors

Start with Clarity

Offered exclusively to early-stage startups, a Brand Foundation provides the tools and guidance to companies still establishing their meaning and product-market fit.

It includes a Brand Focus Workshop that provides founders with the strategic tools for prototyping and testing brand concepts, as well as the foundational marketing tools to raise funds and reach your first customers.

What We Answer

Building a brand depends on making clear choices about who you serve, how you position yourself, and the voice of your messaging.

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Who Is Your Audience?

Your value proposition depends entirely on your target audience. We help you Your value proposition depends entirely on your target customers. We help you understand who they are and what they care about.

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What Do You Do?

You need an ownable position. We distill the complexity of your business into a clear story of what you do, and why it’s valuable.

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How Do You Communicate?

How you express yourself is as important as what you say. We find your brand archetypes to drive consistent and engaging messaging.

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What's Your Brand Focus?

Distill your audience, meaning, and personality into a winning strategy for growth through Figure’s Brand Focus workshops.

Brand Foundation Process

Brand Audit

Where are you starting from?

We assess the current state of your brand, including up to 5 stakeholder interviews with founders, leadership, and advisors.

Competitive Research

Where is there whitespace?

We research your competitive landscape to understand existing value propositions, design patterns, and opportunities for differentiation.

Brand Focus Workshop

What are the possibilities?

We lead a one-day workshop to explore possible brand concepts and build consensus around an initial strategy for your brand messaging.

Core Creative Assets

What do you need to get started?

We design a starter kit of brand assets, including a logomark, one-page design style sheet, one-page website, Series A deck, and presentation templates.

See the Work Brand Focus Makes Possible

  • Highland

    How we launched the leading electric school bus brand.

    Brand Audience
    Transportation Directors
    Brand Meaning
    Accessible Electric Fleets
    Brand Personality
    Brand Focus
    Our Town's Electric Fleet
  • Evolv

    How we built the world’s most creative climbing brand.

    Brand Audience
    The New Wave Climber
    Brand Meaning
    SoCal Climbing Shoes
    Brand Personality
    Brand Focus
    Creative Climbing Projects
  • 47G

    Accelerating Utah’s aerospace and defense industry.

    Brand Audience
    Aerospace and Defense Talent
    Brand Meaning
    Utah’s Aerospace and Defense Ecosystem
    Brand Personality
    Brand Focus
    America’s Deep Tech Frontier
  • AMP

    Translating AI-powered robotics into value for the waste industry.

    Brand Audience
    Wasteshed Executives
    Brand Meaning
    AI-Powered Sortation at Scale
    Brand Personality
    Brand Focus
    The Power to Solve Waste

Find clarity with Figure.

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