Brand Launch Workshop

For Early-Stage Companies

Brand Foundation Workshop

The foundational strategy, messaging and creative toolkit to establish market credibility.

Who It's For: Early-stage companies with <$1M ARR

Duration: Engagements start at three weeks + one-day workshop

Components

1-Day Brand Focus Workshop
Wordmark & Style Sheet
Foundational Website
Series A Deck
Presentation Templates

Key Stakeholders

Founding Team
C-Suite
Key Advisors

Start with Clarity

Offered exclusively to early-stage startups, a Brand Foundation provides the tools and guidance to companies still establishing their meaning and product-market fit.

It includes a Brand Focus Workshop that provides founders with the strategic tools for prototyping and testing brand concepts, as well as the foundational marketing tools to raise funds and reach your first customers.

What We Answer

Building a brand depends on making clear choices about who you serve, how you position yourself, and the voice of your messaging.

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Who Is Your Audience?

Your value proposition depends entirely on your target audience. We help you Your value proposition depends entirely on your target customers. We help you understand who they are and what they care about.

2 of 4

What Do You Do?

You need an ownable position. We distill the complexity of your business into a clear story of what you do, and why it’s valuable.

3 of 4

How Do You Communicate?

How you express yourself is as important as what you say. We find your brand archetypes to drive consistent and engaging messaging.

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What's Your Brand Focus?

Distill your audience, meaning, and personality into a winning strategy for growth through Figure’s Brand Focus workshops.

Brand Foundation Process

Brand Audit

Where are you starting from?

We assess the current state of your brand, including up to 5 stakeholder interviews with founders, leadership, and advisors.

Competitive Research

Where is there whitespace?

We research your competitive landscape to understand existing value propositions, design patterns, and opportunities for differentiation.

Brand Focus Workshop

What are the possibilities?

We lead a one-day workshop to explore possible brand concepts and build consensus around an initial strategy for your brand messaging.

Core Creative Assets

What do you need to get started?

We design a starter kit of brand assets, including a logomark, one-page design style sheet, one-page website, Series A deck, and presentation templates.

See the Work Brand Focus Makes Possible

Highland
How we launched the leading electric school bus brand.
Brand Audience
Transportation Directors
Brand Meaning
Accessible Electric Fleets
Brand Personality
Everyperson
Brand Focus
Our Town's Electric Fleet
Evolv
How we built the world’s most creative climbing brand.
Brand Audience
The New Wave Climber
Brand Meaning
SoCal Climbing Shoes
Brand Personality
Creator
Brand Focus
Creative Climbing Projects
47G
Accelerating Utah’s aerospace and defense industry.
Brand Audience
Aerospace and Defense Talent
Brand Meaning
Utah’s Aerospace and Defense Ecosystem
Brand Personality
Explorer
Brand Focus
America’s Deep Tech Frontier
AMP
Translating AI-powered robotics into value for the waste industry.
Brand Audience
Wasteshed Executives
Brand Meaning
AI-Powered Sortation at Scale
Brand Personality
Hero
Brand Focus
The Power to Solve Waste