Accelerating Utah's aerospace and defense industry.

For their launch, the Utah Aerospace and Defense Association needed to articulate a vision for how the state could become a premier ecosystem for aerospace and defense technology—and a brand that would lend that vision credibility.

We helped 47G craft a strategy to attract aerospace and defense talent to Utah by tapping into the state’s frontier heritage and entrepreneurial spirit. Positioning Utah as “America’s Deep Tech Frontier,” we renamed the association 47G—a nod to the limits of human acceleration and Utah’s pioneers of 1847.