Visual Studies

Visually led research and opinions on various brand landscapes.
No. 1 CBD Brands
Purchasing Presence
No. 2 Climbing Brands
The Valley of Sameness



Beliefs

The rules that we continuall acknowledge and disregard.  
Differentiate or Die

Clarity is Power

Test Test Test



Workshop

Approaches and exercises we employ to understand a brand.  
Overall Approach

1. Understanding Audience

2. Establishing Meaning

3. Understanding a Brand’s Maturity

4. Dreaming

5. Visual Sensing Qualities

6. Qualitative Research

7. Quantitative Research