Consciously Created
Campaign Strategy & Video Production 
At a time when “greenwashing” has diminished the impact of real sustainability, KEEN needed to amplify their meaningful actions to consciously create footwear. Our solution? Celebrate the daily choices that drive positive environmental and social impact.

Make It Real

While sustainability has become table stakes for outdoor brands, few implement it as deeply or holistically as KEEN. To show what these conscious choices really look like, we set off on a journey to KEEN’s factory in Leon, Mexico

Concious Choices

KEEN’s commitment to responsible production isn’t limited to a single fabric choice or line of shoes—it’s embedded company-wide. So we developed a campaign identity to amplify these conscious choices, celebrated KEEN’s global family of shoemakers, and created playful animations that captured KEEN’s lighthearted approach to this serious subject.